How to Talk About Your Offer Before You Feel ‘Ready’
If you’re waiting until you “feel ready” to talk about your offer, you’ll probably never post.
The pressure to make it perfect will keep you stuck.
The fix? Soft launch it.
No big announcement. No countdown timer. Just low-stakes posts that let people see what you’re working on — without you feeling like you have to “sell.”
Quiet Visibility Builds Traction
When you talk about your offer before it’s finished, a few things happen:
You get used to mentioning it naturally
People start to connect the dots about what you do
You warm up your audience so the “official” launch doesn’t come out of nowhere
It’s like putting the “coming soon” sign in the window before opening day.
What to Post When You’re Not Selling (Yet)
Behind the Scenes → Share a snapshot of you working on it, testing it, or building a piece of it.
Process Updates → “I’m mapping out the first lesson today” or “Just finished the worksheet I can’t wait to share with you.”
Hints and Teasers → Drop a small detail about what’s coming without giving it all away.
Questions to Your Audience → Ask what they struggle with most in your topic — it’s conversation, not a sales pitch.
Why It Works
Soft launching takes the pressure off you while giving your audience time to get curious.
By the time you officially announce it, people already feel familiar with the idea — and some might be ready to buy before you even post the sales page.
