Naming Your Domain Without Regret

If you’re building something online — a business, a course, a personal brand — your domain name is one of the first decisions you’ll make.

And it feels permanent, right?

Buy the wrong one, and you imagine yourself cringing every time you say it out loud or type it into your Instagram bio.

Here’s the truth:
You don’t need the perfect domain.
You just need one that won’t trip people up, box you in, or make your business look like spam.

Let’s break down what matters most when choosing a domain — and how to make the decision without spiraling.

Keep It Short, Easy, and Clear

Your domain doesn’t need to be clever. It needs to be obvious.

The longer or more complicated your web address is, the more likely people are to:

• Misspell it

• Forget it

• Type it wrong

• Never share it out of fear they’ll butcher it

Avoid inside jokes, obscure abbreviations, and trendy slang. Go for something that says what it is — and that you can say out loud without explaining.

Good:

• claritycoaching.com

• workwithjune.com

• mymindfulstudio.com

Skip:

• mindfu1l-studi0.biz

• captionkingzz.online

Stick With .com When You Can

Sure, there are other options out there — .studio, .coach, .xyz, .whatever.

But .com is still what most people expect. It’s the default.

When someone hears your name, their brain fills in .com before you even finish the sentence. If you use something else, you’ll probably have to correct them — or lose them.

If your ideal .com is taken, try:

• Adding a word to the front: getclaritycoaching.com

• Adding a word to the end: claritycoachingonline.com

• Using your full name or initials

Only move to .net or .co if you’ve tried all the .com angles first.

Find the Balance Between Brand and Keywords

This is where people get stuck.
Do you name your domain after what you do (like orlandoplumber.com) or who you are (like clearflow.com)?

Here’s the trade-off:

• Keyword-rich names help with SEO — but can sound generic or spammy

• Branded names sound clean and legit — but may take longer to rank

You don’t need to pick one or the other.
You can find a middle ground.

Examples:

• clearflowplumbing.com

• orlandocoachingstudio.com

Try combining part of your business name with a broad keyword. It gives you visibility without sacrificing identity.

Choose Something That Can Grow With You

Right now, you might be offering Instagram tips or Canva templates. But what about a year from now?

Pick a name that leaves room for evolution.
Instead of captioncoach.com, maybe go with claritycontent.com.
Instead of junesemailworkshops.com, try byjune.co or buildwithjune.com.

This way, when you grow or pivot, your domain can come with you — not hold you back.

Bonus: Use One for People, One for Search (Optional)

If you’re torn between a clean brand name and an SEO-heavy one, here’s a trick:

Buy both.

You can:

• Use the brand-friendly name in all your marketing (like claritycoaching.com)

• Use the keyword-rich name as your actual site (orlandocareercoach.com)

• Set one to redirect to the other

So people hear the clean name, but search engines see the keyword one. Over time, you can flip it — or keep what’s working.

Final Thought

Naming your domain isn’t a life sentence. It just feels like one.

Don’t get stuck chasing perfect. Focus on:

• Something short and clear

• A name you’re comfortable saying

• A structure that works for today and can grow later

Get it close, buy it, and move forward.

You can always redirect later — but you can’t launch what you haven’t named.