The Best Website Tip? Don’t Overdo It.
Here’s what usually happens:
You pick a beautiful template.
You load it up.
You think, “Nice, clean, modern.”
And then, you start editing.
Suddenly you’ve changed the fonts, adjusted the spacing, deleted half the layout, re-colored the buttons, added 12 sections, moved the menu…
…and now you’re sitting there wondering why your site looks off, loads weird, or took three weeks longer than you planned.
Here’s the truth no one tells you:
Most website templates are designed better than what we replace them with.
Website Builders Are Built to Help You Win — Fast
Platforms like Squarespace, Wix, Webflow, and others want your site to look good out of the box.
Their templates are:
Mobile-optimized
Designed for readability
Built with tested UX patterns
Lightweight and fast-loading
They’re not just pretty, they’re strategic.
The more you fight the original structure, the more likely you are to break what made it good.
But I Want to Stand Out…
Totally fair.
But custom ≠ better.
And recognizable ≠ forgettable.
People don’t bounce from your site because it looks like a template.
They bounce because they’re confused, overwhelmed, or can’t find what they came for.
Standing out isn’t about design tricks, it’s about clear messaging, strong offers, and smooth navigation.
If you really want to add personality, do it through:
The copy you write
The images you use
The vibe of your brand
The story you tell
Not through 47 font styles and an asymmetrical layout.
Sticking With the Template = Faster Launch, Cleaner Look, Less Stress
This isn’t about being lazy, it’s about being smart.
Use what’s already working.
Customize only where it counts.
And spend the rest of your energy creating things that bring people to your site in the first place, content, offers, ideas.
The best websites don’t impress people with design.
They make people say: “Ah. I get it.”
Bottom Line
Your website isn’t your masterpiece.
It’s your handshake.
Your welcome mat.
Your front door.
Use the template. Launch sooner.
Then go do work that actually moves your business forward.
