The Tools I’d Use If I Had to Start From Scratch in 2025
(And Honestly, I Kinda Am)
If everything disappeared tomorrow, audience, income, website, all of it, and I had to build again from zero…
I wouldn’t overthink it. I wouldn’t get fancy.
I’d open my laptop, log into the exact tools I’m using right now, and get to work.
Here they are, no hype, just what works.
1. Website: Squarespace
Why I’d use it again:
It’s all-in-one. Hosting, design, blogging, payments, without needing to code a thing. I can make something that looks clean and professional without hiring a web developer.
What I’d do with it:
Create a simple homepage with one clear offer
Set up a blog or portfolio
Add a contact or booking form
Sell something directly from my site
2. Content Creation & Design: Canva
Why it’s a must:
It’s my visual studio, even though I’m not a designer. Templates are clean. It’s fast. It gets the job done. Whether I’m posting on Instagram or building a PDF freebie, this is where I start.
What I’d use it for:
Instagram graphics
Ebooks or lead magnets
Branding mockups
Promo visuals
3. Communication, Docs, and Files: Google Drive / Workspace
Why it’s the backbone:
Emails, docs, folders, spreadsheets, it all lives here. I can stay organized, collaborate, and share without digging around different platforms.
What I’d run through it:
Sales copy drafts
Email templates
Pricing sheets
Slide decks
Internal planning
4. Social Media Presence: Instagram + Facebook
Why these still matter:
Even in 2025, this is where people check you out. It’s the front porch of your business. It’s also where community, comments, and casual discovery still happen.
How I’d use them:
Post consistently (value + personality)
Use DMs to connect with people
Test new ideas by seeing what gets attention
Share behind-the-scenes, not just polished stuff
5. AI Assistant: ChatGPT
Why it’s in the mix:
I don’t outsource my voice, but I do use AI to speed up the thinking. ChatGPT helps with structure, rewrites, and getting unstuck when my brain hits a wall.
How I use it:
Brainstorming angles
Rewriting headlines
Turning ideas into outlines
Polishing explanations for non-techy readers
6. Presentations & Visual Storytelling: Keynote
Why this still works:
If I’m pitching something, launching, or teaching, I want slides that feel intentional, not noisy. Keynote gives me clean design, easy animations, and full control.
Where I use it:
Animations
Webinars
Offer pitches
Course materials
Client walk-throughs
7. Video Editing: CapCut
Why it’s underrated:
CapCut makes video editing feel doable. Whether I’m slicing a reel, adding captions, or doing something a little more polished, I don’t need pro tools, just a solid workflow.
What I’d edit:
Short-form video (Instagram, reels)
Promo clips
Course intros or behind-the-scenes footage
Bottom Line
If I had to start over in 2025, I wouldn’t chase every tool or trend.
I’d use what helps me:
Show up
Share clearly
Stay organized
Build trust
Sell something simple
That’s what this stack does.
And honestly, whether you’re starting or restarting, you don’t need more gear, you just need to use what you’ve got really well.
