Why 4 Pages Are Enough for Your First Site
Why starting lean creates better results than bloated menus
When most people start building their first site, they overdo it.
Suddenly there’s a drop-down menu with 12 categories, 6 subpages, and a navigation bar that looks like an airline safety manual.
But here’s the truth: you don’t need that.
In fact, the more options you pile on, the faster your visitors get confused and leave.
What you really need are just four core pages.
1. Home
Your front door.
This is where you explain:
Who you are
What this is
Why it matters
If someone only visited this page, they should immediately understand what you do and what action to take next.
2. Content Library / Blog
This is where your value lives.
Whether it’s articles, videos, or lessons, this is where people start to see you as the person who can help them.
Think of it as your proof: the place that shows you don’t just talk about solutions, you provide them.
3. Join / Subscribe
Your business engine.
This is where people either:
Sign up for free updates (newsletter, community), or
Pay to access your course, membership, or content library
No matter how simple your site is, this page must exist. It’s the bridge between interest and income.
4. About / Contact (Optional, but Helpful)
Some people just want to know there’s a real human behind the site.
A short About page with your story and a way to Contact you goes a long way toward building trust.
Why Less Converts Better
Visitors don’t want a buffet of options, they want a clear path.
When you give them 4 simple choices, they know where to go.
When you give them 12+ choices, they freeze, click around aimlessly, or just leave.
Confused visitors don’t convert. Focused visitors do.
The Bottom Line
Your first site doesn’t need a sitemap that rivals Amazon.
It needs four clear doors that lead people exactly where they need to go.
Home.
Content.
Join.
About.
That’s it.
Start lean, stay clear, and let your content do the heavy lifting.
Because the simpler the path, the easier the “yes.”
