Follow the Energy, Not the Trend

Why Chasing Trends Burns You Out (Especially in Real Estate)

As a real estate agent, it’s easy to look around and think:

“Should I build something about AI in real estate?”
“Should I teach short-form video marketing?”
“Should I jump on whatever’s hot right now?”

Trends feel safe because they look profitable.

But trends don’t care about your energy.

You can force yourself to create a course on the “next big thing” in real estate marketing. You can build something because other agents are doing it. But when the hype fades, you’re the one stuck talking about something you don’t actually care about.

And agents can feel that.

Flat energy doesn’t convert.

Energy Is Fuel

The agents who build authority long-term don’t chase noise. They lean into what they can talk about endlessly.

Maybe that’s:

Negotiation strategy
Helping first-time buyers avoid mistakes
Curb appeal and property presentation
Pricing psychology
Investor mindset
Reading market shifts clearly

When you care about it, three things happen:

You keep creating even when engagement is low.
You explain it better because you’ve lived it.
You market it naturally because it doesn’t feel forced.

Energy is magnetic. Other agents don’t just buy information. They buy conviction.

Trends Fade. Real Interests Don’t.

Think about the “hot” real estate topics from five years ago.

Clubhouse marketing.
Specific social media hacks.
Random lead-gen tricks.

Most of that faded.

But strong fundamentals didn’t:

Understanding buyers.
Explaining offers.
Making complex processes simple.
Helping clients make confident decisions.

If you build around something you genuinely care about inside real estate, you can adapt it across platforms, markets, and tools.

The format may change.
Your energy won’t.

The Real Advantage for Agents

The market doesn’t need another agent teaching whatever is trending this month.

It needs:

Clear thinking.
Lived experience.
Specific insight from someone actually in the field.

When you follow your energy, you naturally:

Find sharper angles
Explain things more clearly
Attract agents who think like you

And that’s what makes your content and products stand out.

Final Thought

If you’re torn between:

The topic that looks hot
And the topic you can talk about for hours

Choose the one that gives you energy.

This isn’t a quick campaign. It’s a long-term play.

And the only fuel that lasts in real estate marketing is steady, honest energy.