Follow the Energy, Not the Trend
Why Chasing Trends Burns You Out
When you’re choosing a course idea, it’s tempting to look around and think: What’s hot right now? What are other people cashing in on?
The problem is, trends don’t care about your energy. You can force yourself to build something because the market says it’s in demand, but when the excitement fades (and it always does), you’re the one stuck teaching a topic you don’t actually want to talk about anymore.
And trust me, your audience can feel that.
Energy Is Fuel
Excitement isn’t just a nice-to-have; it’s fuel.
When you’re genuinely lit up by your topic, you:
Stick with it through the messy middle of building.
Show up more naturally in your marketing because you actually enjoy talking about it.
Teach with energy that draws people in instead of draining the room.
That kind of excitement is magnetic. People don’t just buy your knowledge, they buy your enthusiasm, your perspective, and your belief in what you’re teaching.
Trends Fade. Energy Lasts.
Think about it: how many “hot” topics from five years ago are still relevant today? Crypto courses, TikTok hacks, Clubhouse growth strategies, remember those?
Trends come and go. But when you build around the thing that excites you, you’re building something that lasts. Even if the format or platform shifts, your energy keeps you adapting, refining, and finding new ways to serve.
The Real Advantage of Following Energy
The market doesn’t need another cookie-cutter course chasing the flavor of the month. What it needs is your lived experience, your excitement, and your unique way of making things simple for people.
And here’s the kicker: when you’re energized, you’ll naturally find creative ways to validate your idea, position it well, and connect with the right people. That’s what makes your course stand out, even if the topic isn’t “trending.”
Final Thought
When you’re torn between a course that feels exciting and a course that looks trendy, choose the one that gives you energy. Because building and teaching isn’t a one-week sprint, it’s a marathon. And energy is the only fuel that lasts long enough to carry you through.
