Stop Trying to Reach Everyone
You don’t need to reach everyone. You just need to reach the right people, the ones who’ll benefit most from your course. The clearer you are about who they are, the easier it is to grow without losing what makes your work special.
Step 1: Identify Why People Value You (Or Would Value You)
If you’ve worked with clients or students, look at why they chose you.
Do they feel understood because you’ve been in their shoes?
Do they trust your lived experience more than theory?
Do they see results faster because your approach feels practical?
If you don’t have clients yet, ask yourself:
What do people usually come to me for advice on?
What problem have I solved for myself that others still struggle with?
Who do I naturally understand and want to help?
This is your starting audience.
Step 2: Define the “One-to-One” Version
Who do you naturally help best right now?
If you’ve worked with people: think about the questions you answer repeatedly.
If you’re starting out: imagine one person who’s a few steps behind where you are.
This “earlier version” of yourself often becomes your first student.
Step 3: Spot the Group Version of That Audience
Once you know who you help one-on-one (real or imagined), imagine serving more than one of them at a time.
A small group call instead of repeating the same advice individually
A workshop for people with the same challenge
A recorded resource that answers a common question
Scaling isn’t about reaching “everyone.” It’s about multiplying your impact with the right people.
Step 4: Protect the Human Touch
As you serve more people, the risk is losing what makes your audience connect with you in the first place. Avoid that by keeping small touches in place:
Send a short personal welcome message
Remember details they share and reference them later
Celebrate their wins (with permission)
Even at scale, these little touches matter.
Step 5: Simplify the Logistics
The more people you help, the more admin piles up. If you’re buried in logistics, you’ll have less energy for your people.
Use booking links instead of back-and-forth emails
Automate payments and reminders
Keep notes in one organized system
This ensures your time is spent on your audience, not admin.
Bottom Line
Whether you already have clients or you’re just starting out, the principle is the same: don’t try to reach everyone. Focus on the right students, the ones who will benefit most from your experience and teaching. When you know exactly who you’re for, everything else (your course outline, your marketing, your growth) becomes much simpler.
