The Different Types of Offers (and Why You Don’t Need a Hundred of Them)
When creators start thinking about making money online, they often assume they need a massive catalog of products: a big course, a small course, a membership, coaching, templates, merch… the list never ends.
The truth is you don’t need dozens of offers. You just need the right mix of offers that fit together.
1. Micro-Offers (Entry Points)
These are small, finishable products designed to solve one specific problem. They’re affordable, quick to consume, and build trust with your audience.
Examples:
A checklist or template
A mini-course with 3–5 lessons
A short paid guide
Purpose: Get people to take their first step with you.
2. Core Offers (Your Main Program)
This is your bread and butter — the main product you want most customers to buy. It delivers a full solution or transformation.
Examples:
A flagship course
A group coaching program
A membership with structured curriculum
Purpose: Deliver your deepest value and build your reputation.
3. Premium Offers (High-Touch Experiences)
Premium offers are for the customers who want direct access, speed, or personalized results. They don’t attract everyone, but for the right buyers, they’re worth the investment.
Examples:
1:1 coaching or consulting
Done-for-you services
VIP workshops or intensives
Purpose: Serve fewer people at a higher price point.
Why You Don’t Need Volume
Here’s the mistake most creators make: trying to create 10 different offers at once. That leads to confusion, burnout, and half-finished products.
You don’t need dozens of options. You only need one strong offer at each level:
One micro-offer to build trust
One core offer to deliver transformation
One premium offer for those who want more access
That’s enough to build a clear path for your audience without overwhelming them (or yourself).
How the Offers Work Together
Think of it as a journey:
Micro-Offer: Low-risk entry. Builds trust.
Core Offer: The main transformation. Where most of your customers go.
Premium Offer: For the few who want extra support or speed.
Simple, clear, and sustainable.
The Bottom Line
You don’t need a giant product library to succeed. You need a smart offer structure that gives people a way to start small, go deeper, and, if they want, invest at the highest level.
One micro-offer. One core offer. One premium offer. That’s all it takes to build a business that works.
