Webinars That Work: What They Are and How to Use Them
First, What’s a Webinar?
A webinar is just an online workshop. That’s it.
Forget the hype. It’s not about slick slides, high-tech platforms, or sales tricks. A webinar is simply you showing up live (or pre-recorded) to teach something valuable, answer questions, and invite people to take the next step with you.
Think of it as a classroom you can run from your laptop.
Why Webinars Work So Well
Webinars have stuck around for a reason:
They build trust fast. People see your face, hear your voice, and get a feel for your teaching style.
They give real value. You’re not just selling, you’re helping in real time.
They create natural momentum. After spending 30–60 minutes learning from you, people are primed to hear about your offer.
It’s not magic. It’s just human connection at scale.
The Basic Flow of a Webinar
Most webinars follow a simple pattern:
Welcome + Warm-Up. A few minutes to set the tone and let people settle in.
Teaching. Share something valuable that stands on its own, tips, frameworks, or a process.
Invitation. Transition naturally into your offer (“If you found this helpful, here’s how to go deeper with me.”).
Q&A. Open the floor. Questions make it interactive and build even more trust.
No need to overcomplicate it. Keep it human.
Live vs. Evergreen
You’ve got two main ways to run a webinar:
Live. Real-time energy, direct interaction, and a chance to answer questions on the spot.
Evergreen. Pre-recorded once, then automated so new people can watch anytime.
Both work. Live helps you practice and connect; evergreen helps you scale.
Bottom Line
Webinars aren’t about pretending to be a polished “presenter.” They’re about showing up to teach, connect, and invite.
If you can explain something to a friend, you can run a webinar. The tech is just the stage, the value is in how you show up.
