Platforms Change, Principles Don’t
Whether you’re on Squarespace, WordPress, or something else, the same principles apply. Platforms change. Momentum and timeless strategy don’t.
Build for Momentum, Not Perfection
The best platform is the one that helps you start. Momentum creates clarity and results, perfection just delays them. Here’s why you should launch now.
Pick Tools That Lower Friction, Not Raise It
Don’t let “perfect” tools stall your progress. The right platform is the one that gets out of your way and lets you move forward today, not someday.
Can They Say ‘Yes’ in 10 Seconds?
Offers that confuse don’t convert. Here’s how to make your headline, promise, and key points act like a magnet, so the right buyers say “yes” in seconds.
Find the Emotional Hook Behind Your Offer
Courses built on topics don’t sell. Courses built on outcomes do. Here’s how to find the deeper “why” that makes your offer irresistible.
Stop Chasing Likes, Start Spotting Buyers
Likes don’t pay the bills. Here’s how to separate casual curiosity from real buying intent, and respond in a way that makes sales feel natural.
Find the Gap in a Crowded Market
Don’t fear a crowded market. The gaps, skipped steps, fluff, or overly complex advice, are your chance to stand out by being clearer, simpler, and more practical.
Listen Before You Build
People tell you what they need every day, in groups, forums, reviews, and DMs. Here’s how to capture those conversations and use them to validate your course idea.
Follow the Energy, Not the Trend
Trends fade, but energy lasts. Here’s why following what excites you will always outpace chasing what’s “hot” in course creation.
What If Someone Else Already Did My Idea?
You finally land on a great idea, only to find out… someone’s already doing it. Now what? Here’s the truth about originality, timing, and why “not first” doesn’t mean “don’t bother.”
Building a Business That Lasts Beyond Your Bandwidth
Hustle can launch a business, but it won’t sustain it. Here’s how to systemize your workflow so your energy lasts and your business thrives long-term.
Tackle the Bottlenecks That Matter Most
Burnout doesn’t come from lack of ideas, it comes from broken flows. Here’s how to use the 80/20 rule to build small systems that give you big freedom.
- Content Creation
- Organize Your Content
- Go Live Quietly
- The 3 E-Test
- Build Anticipation
- Posting Guide
- Who This Is For
- Build Your Site
- Content Blueprint
- Pick Your Platform
- Why This Model Works
- Get Your Domain
- Content Workflow
- Message Flow
- Post Process
- Dealing with Overwhelm
- Grow With Your Audience
- Set Up Payments
- Knowing What Sells
- Validating Demand
- Choose the Right Pricing Model
- Add More Content
- Choose Your Launch Style
- Create Launch Content
- Use Social Media Simply
- Systemize So You Don't Burn Out
- Improve What You Already Made
- Bring In Partners
- Create a Simple Offer Page
- Turn Interest Into Paying Customers
- Build a Simple Community
- Get Feedback & Improve
- What to Give Away & What to Charge For
- Set Up Your Email List
- Build Recurring Revenue
- Turn Free Audience into First-Time Buyers
- productivity
- creative flow
- content organization