When to Use Video vs. Visuals: A Simple Content Rule for Creators
Not sure when you should create a video and when a graphic will do the job?
You're not alone. With so many content formats available—reels, carousels, infographics, quote posts, long-form videos—it’s easy to overthink what format works best. But here’s a simple rule I like to follow:
Use visuals to stop the scroll. Use video to build trust.
Let’s break that down.
Use Visuals to Stop the Scroll
Graphics are your first impression.
They’re quick, punchy, and easy to process.
Think:
Bold carousels with quick tips
Before-and-after images
Quote cards or stat graphics
Infographics that simplify complex ideas
Use these when your goal is attention.
They should make someone pause long enough to say: “Wait—what is this?”
No need to overcomplicate it. Just show something clear, useful, or emotionally resonant.
Visuals are great for:
Highlighting quick takeaways
Showing transformations
Breaking down lists or frameworks
Making abstract ideas tangible
If someone doesn’t know you yet, they’ll judge your content in 2 seconds or less. A well-designed visual can be the doorway into your message.
Use Video to Build Trust
Once you’ve got their attention, video is how you deepen it.
There’s just something about seeing your face, hearing your voice, and watching you explain an idea in real time—it builds trust faster than anything else.
And no, it doesn’t have to be polished. In fact, raw, low-production video often performs better because it feels real. Human.
Use video when your goal is connection, clarity, or depth.
Video is perfect for:
Explaining something that needs context
Telling a personal story
Teaching step-by-step
Answering common questions
Talking about beliefs, values, or what sets you apart
If you’re selling anything that involves YOU—your skills, your story, your ideas—then video should be in the mix. People buy from people they trust. And trust is built by showing up, face-to-camera.
So... What Should You Create Today?
Ask yourself this:
Do I want to grab attention? → Start with a visual.
Do I want to explain or connect? → Hit record.
You don’t need to be everywhere or do everything.
Just match the format to the function.
Simple. Strategic. Sustainable.
