How to Run a Simple Content Audit Without Getting Overwhelmed
You don’t always need new content to grow.
Sometimes the fastest way forward is looking back.
But here’s the problem: the word audit sounds intimidating. You picture spreadsheets, endless tabs, and hours of nitpicking. No thanks.
The truth? A content audit can be simple, quick, and surprisingly motivating, if you know what to look for.
Find the Winners
Open up your analytics tool (Google Analytics, YouTube Studio, podcast stats, or even Squarespace’s built-in analytics).
Look for the content that’s already pulling weight:
Most-viewed blog posts
Most-watched videos
Best-selling products or mini-offers
These are your “champions.” The stuff that already resonates.
Example: If one of your lacrosse drills gets 10x more views than the rest, maybe it deserves a refresh, a spin-off, or a spot on your homepage.
Spot the Weak Links
Next, scan for the content that gets traffic but doesn’t deliver.
This is the low-hanging fruit you can fix fast.
Think about:
High-traffic blog posts with low conversions
Lessons that people skip in your course
Emails that get opened but not clicked
These aren’t failures, they’re opportunities. Often, a small tweak (clearer headline, better call-to-action, updated example) can turn “meh” into “wow.”
Listen to the People
Numbers don’t always tell the whole story. Feedback fills in the gaps.
Check:
Comments under your posts
DMs or emails from your audience
Reviews on your courses or products
Patterns will jump out. Maybe people keep asking the same follow-up question. Maybe they’re confused about a step you thought was obvious. That’s gold, it shows you exactly what to fix.
Keep It Simple
Don’t overcomplicate this.
A quick audit is just:
What’s working → Do more of that.
What’s not working → Fix or cut it.
What people are asking for → Give it to them.
That’s it. No massive spreadsheet required.
Wrap-Up
Running a content audit isn’t about being perfect, it’s about paying attention.
When you know what’s already working, you don’t waste time creating from scratch.
You simply take your best stuff, polish it, and give it a second life.
Sometimes your next breakthrough isn’t in a brand-new idea. It’s hiding in something you’ve already made.
