How to Write Headlines That Make People Click “Buy”
Your Headline Is the First “Yes”
If your headline doesn’t land, nothing else on your page matters.
People aren’t going to dig through your bullet points, pricing, or testimonials just to figure out what you’re selling. They decide in seconds whether they care — and your headline is their first filter.
It’s not about being clever. It’s about being clear.
You’re telling them, right up front: Here’s the result you’ll get if you stick around.
Example:
“Online Course Mastery” — vague, could mean anything.
“Learn to Build a Profitable Online Course in 30 Days—Without Overwhelm” — specific, benefit-driven, and says exactly what’s in it for them.
The 5 Headline Formulas That Just Work
Result + Timeframe
“Launch Your Podcast in 2 Weeks — Even If You Hate Tech”How to [Do X] Without [Pain Point]
“How to Meal Prep Without Spending Your Whole Sunday Cooking”The [Adjective] Way to [Result]
“The Lazy Way to Get 10K Steps a Day”Number + Outcome
“3 Daily Habits to Double Your Energy”Question That Calls Out the Reader
“Want More Clients Without Cold DMs?”
Pro Tips for Headlines That Convert
Keep it short enough to read in one breath.
Put the benefit first — features come later.
Avoid buzzwords that make people think “marketing fluff.”
Test different versions — the first draft is rarely the best.
The Bottom Line
Your headline is the handshake, the invitation, and the promise all in one.
If it’s clear, specific, and speaks to exactly what they want, they’ll read the rest of your page. If it’s vague, they’re gone.
Get the headline right, and the rest of your offer has a fighting chance.
