How Much Can I Charge for My Online Business?
You’ve made something great, a service, a digital product, a membership, a course, whatever it is.
You know it’s valuable.
And now you’re asking the million-dollar question:
“How much should I charge?”
Not a random question. But also… not one-size-fits-all.
Let’s talk through it.
Why Pricing Feels So Hard
Because it’s not just a number, it’s emotional.
Charge too little, and you feel undervalued.
Charge too much (or so you think), and you worry people won’t buy.
Somewhere in the middle, you might just guess.
The truth?
Pricing is part logic, part psychology, part self-trust.
And it’s totally normal to overthink it, especially at the beginning.
What Are You Charging For?
Before numbers, get clear on what you’re actually offering:
A done-for-you service?
A one-time product download?
A monthly subscription?
Coaching or consulting?
A course with lessons and support?
Your offer type affects pricing. A downloadable template might be $15. A guided coaching program might be $1,500. Same business, different format, different value.
3 Questions to Help You Find Your Price
1. What’s the value or outcome someone gets from this?
Don’t just price by how long it took you to make it.
Price based on what it helps someone do. Save time? Make money? Get clarity? Fix a problem?
If your offer solves something real, it’s worth more than just an hourly rate.
2. What would feel worth it for your customer, and still feel fair to you?
This is the sweet spot. If it feels lopsided on either end, it won’t work long-term.
Ask yourself:
Would I feel motivated to deliver this at this price?
Would a buyer feel satisfied (or excited) with what they get?
3. What’s the bigger picture?
Are you trying to reach more people with a lower price?
Or serve fewer people at a deeper, more premium level?
Both are valid, but they come with different expectations, support levels, and pricing ranges.
Pricing Ranges to Keep in Mind (Ballpark Only)
Digital products (eBooks, templates, guides): $10–$100
Courses or workshops: $50–$2,000+ (depending on depth, support, transformation)
Services (freelance, consulting, design, etc.): Anywhere from $100 to several thousand per project or retainer
Memberships or subscriptions: $5/month to $100+/month depending on access and exclusivity
Important:
You don’t have to justify charging more just because someone else charges less.
If your work is solid, your support is real, and your results are meaningful, you’re allowed to charge accordingly.
Should You Raise Your Prices?
Probably, yes.
Most business owners start low, not because it’s smart, but because it feels safer.
Eventually, they raise prices to match the quality of their work. You can skip the undercharging phase by trusting your value sooner.
One simple tip:
If people are buying quickly, saying “this is a steal,” or telling you they’d pay more, believe them.
Bottom Line
You can’t price your way into confidence.
But confidence will help you price better.
Start with a number that feels solid, not shaky.
Watch how your audience responds.
And don’t be afraid to adjust as you go.
Because pricing isn’t permanent, it’s a decision.
And you’re allowed to grow into it.
