How to Create a ‘Tease and Teach’ Content Plan
It’s Not About Holding Back — It’s About Pacing
Most people think “tease” means hiding the good stuff until someone pays.
That’s not it.
“Tease and Teach” is about giving people the right thing at the right time.
It’s pacing your content so every post:
Gives them a win they can use today
Naturally points them toward the next step (your paid offer)
Think of It Like a TV Series
You don’t binge-drop the whole show in one post.
You give them episodes — each one valuable on its own, but even better as part of the full story.
Episode 1 hooks them.
Episode 2 builds on what they learned.
Episode 3 makes them think, “Okay, I need to see the rest.”
That’s “Tease and Teach” in action.
Your 3-Part Content Flow
Spark Curiosity (Tease)
Start with a post that calls out a pain point, misconception, or surprising insight.
Example: “Why most people waste hours planning content they’ll never post.”Deliver a Quick Win (Teach)
Follow up with something they can do right now to feel progress.
Example: “The 10-minute content planning hack I use every Monday.”Invite the Next Step
Make the connection: the quick win is part of a bigger transformation you help with inside your paid offer.
Example: “That’s just one piece of the full 30-day content calendar system I teach inside [Offer Name].”
Why This Works Better Than “All or Nothing”
People get to experience your value before buying
You build trust and anticipation over time
They see the gap between a quick tip and the full process — and want you to fill it
The Bottom Line
“Tease and Teach” isn’t about withholding — it’s about guiding.
Every post is a stepping stone.
Each one helps now, and points to where they can go next with you.
When you think of your content like a series instead of random, disconnected posts, you stop worrying about “giving away too much” and start leading people exactly where you want them to go.
