5 Ways to Remove Roadblocks Between “I’m Interested” and “I’m In”

Interest Is Only Half the Battle

Someone can love what you’re offering, nod along with your pitch, and still… not buy.
Why?
Because a little friction at the wrong moment is all it takes to stall them out.

Maybe the checkout form was too long.
Maybe they weren’t sure if it would work for them.
Maybe they got distracted halfway through the payment process and never came back.

Reducing friction is about removing every reason someone might hesitate, so saying “yes” feels effortless.

1. Keep Clicks to a Minimum

The more steps they have to take, the more drop-offs you’ll get.
If it takes more than 2–3 clicks to get from “I want this” to “I paid for it,” you’ve got a problem.

2. Offer Multiple Payment Options

Credit card, PayPal, Apple Pay, Klarna… give them choices.
Sometimes it’s not the price that stops people — it’s that they can’t pay in the way that’s easiest for them.

3. Answer Questions Before They Ask

Your sales copy should already address the most common “But what if…” questions:

• “Will this work for me if I’m a beginner?”

• “How soon will I see results?”

• “What if I don’t have much time?”

If they have to email you to find out, you’ve already lost momentum.

4. Test Your Own Checkout Flow

Pretend you’re a customer and go through the process yourself.
Notice anything confusing, slow, or annoying? Fix it before launch day.

5. Build Trust at the Final Step

Testimonials, money-back guarantees, or even a short reassuring line at checkout (“You’ll get instant access right after payment”) can be the push they need to complete the purchase.

Key Takeaway

Interest is fragile.
If you don’t make the buying process easy, clear, and reassuring, even your warmest leads can slip away.
When in doubt, remove steps, remove questions, and make clicking “Buy” feel like the most natural next move.