Build Anticipation Without Being Annoying
You’ve got something in the works.
You’re excited. You want people to know it’s coming.
But you don’t want to be that person—the one shouting “COMING SOON” every other day until launch.
So how do you build curiosity and momentum without sounding repetitive or desperate?
Here’s how to create buzz in a way that feels natural, human, and actually gets people paying attention.
Show, Don’t Tease
Instead of saying “something big is coming,” show pieces of what’s being built.
Real progress is more interesting than vague hype.
Try:
A behind-the-scenes shot of your planning board
A short clip from a lesson you’re filming
A peek at the messy notes that turned into your outline
Let people see the process, not just the promise.
Tell Stories, Not Slogans
People don’t get excited by countdowns.
They get excited by meaning.
Use stories to make your upcoming thing matter:
Why are you building this?
What problem made you want to solve it?
What moment made you realize others might need this too?
This builds emotional connection without needing to “sell.”
Ask Questions That Create Buy-In
Instead of always talking at your audience, invite them into the process.
Ask:
“What’s one thing you wish someone had taught you about [topic]?”
“If I could include one thing in this course that would really help you, what should it be?”
“I’m torn between two lesson formats—want to help me choose?”
Now your content becomes a conversation—and your audience feels like co-creators, not spectators.
Drop Value Along the Way
You don’t need to wait until launch day to start helping people.
Every “build-up” post can also be useful:
Share a lesson you’re including (and why it matters)
Talk about a mistake you made early on in your journey
Give a quick win your audience can try today
Delivering value now earns attention for what’s coming later.
Space It Out—Strategically
You don’t have to mention your offer in every post.
Actually, you shouldn’t.
Aim for a rhythm like this:
One direct build-up post
Two value-first or story-driven posts
One audience-engagement question
Repeat
This way, anticipation builds without burnout—for you and your people.
People Want to Root for You—Let Them
Building anticipation isn’t about being louder.
It’s about being real.
Show up honestly. Let people in on the process. Give them something to look forward to, because you’ve already given them something meaningful to pay attention to.
When you lead with value and vulnerability, excitement comes naturally.
And when it’s time to launch?
Your audience won’t feel sold to. They’ll feel ready.
