Course Page Checklist for More Conversions
A lot of course pages read like late-night infomercials — all caps, countdown timers, and “limited spots” plastered everywhere. That’s fine if you’re selling a juicer on TV at 2 a.m., but if you want people to trust you (and actually finish reading your page), you need a different approach.
Good course pages aren’t about screaming “BUY NOW.” They’re about giving someone the right information, in the right order, so they feel confident saying yes.
Here’s the checklist I use when building mine — no hype, no fluff, no guilt trips.
A Clear, Specific Promise
Right at the top, answer: What will I be able to do or know after I take this course?
This is not the place for vague statements like “Unlock your potential.”
Instead, get specific:
“Run your first 5K without stopping.”
“Land your first paying coaching client in 30 days.”
“Score in the first quarter with 3 proven basketball plays.”
Tip: Write it like you’re promising a friend, not pitching a stranger.
Who It’s For (and Not For)
People trust you more when you tell them who shouldn’t take your course.
It saves them time and builds your credibility.
Example for a coaching course:
This is for: New coaches who want game-ready plays they can run from day one.
This is not for: Pro-level coaches looking for advanced playbooks.
The Problem (and Why It’s Urgent)
Show them you understand their struggle. Keep it simple and relatable.
Example:
“Most new coaches spend the first few weeks figuring out what plays to run. That’s time you don’t get back — and it costs you games.”
Tip: Use plain language. If they have to Google a word you used, you’ve lost them.
The Solution (Your Course)
Now that they feel the problem, show them how your course fixes it.
Example:
“In this course, I give you 15 ready-to-run plays with breakdown videos, plus a bonus strategy guide so you can start winning from game one.”
What’s Inside
Break it down into modules, lessons, or bonuses.
Module 1: Fast-Break Plays That Work in Under 30 Seconds
Module 2: Half-Court Offense for Any Skill Level
Module 3: Adjustments for Different Defenses
Tip: Bullet points work better than paragraphs here — they’re easier to scan.
Proof It Works
Nothing beats a testimonial, screenshot, or real-life win.
Example:
“Coach Miller ran Play #4 in our first game and scored in 18 seconds. We’ve been using it ever since.”
If you’re new and don’t have testimonials yet: Use your own results or results from testing the material.
The Offer & How to Get It
Tell them:
How much it costs
How they can sign up
When they get access
Example:
“The course is $97. Sign up today and get instant access to all modules, plus the bonus strategy guide.”
A Simple, Friendly Call to Action
Skip the “buy now or else” tone. End with a friendly nudge.
Example:
“If you’re ready to stop wasting the first quarter figuring things out, this course will get you game-ready from day one. Click here to start.”
The Bottom Line
Selling without hype is about clarity, not volume. If your course page answers:
What will I get?
Is this for me?
Why should I trust you?
How do I start?
…then you don’t need flashing buttons or sky-is-falling urgency to convert.
