How to Know If It’s Time to Relaunch, Evergreen, or Let It Rest
You’ve collected feedback. You’ve made updates. Now comes the big question: What’s next?
There are three main paths after a fresh version of your offer:
Relaunch it live
Switch it to evergreen
Let it rest (or retire it completely)
Which one’s right depends on your results, your audience, and your energy.
When to Relaunch Live
Go for another live launch if:
Your first round got strong results and you’re confident in the updates
You have an audience ready for another round
You want to create momentum and urgency
Live launches are best when you want to make a splash, gather more testimonials fast, or re-engage people who were on the fence the first time.
When to Go Evergreen
Switch to evergreen if:
Your offer can be delivered at any time (no set start date needed)
Your launch messaging is dialed in and converts well
You want steady sales without having to reopen it every few months
Evergreen works best when the system is already proven — otherwise, you’re just automating something that doesn’t sell yet.
When to Let It Rest
Sometimes the smartest move is to pause or close the offer. Choose this path if:
You’ve lost excitement for it
Feedback shows the core idea isn’t resonating
Your audience’s needs have shifted
Letting something rest isn’t failure. It’s making space for a new offer that’s a better fit for you and your people.
Mix and Match Over Time
These aren’t permanent choices. You can relaunch live now, then move to evergreen later. Or put something on the shelf for six months, then bring it back with fresh energy.
The point is to choose the path that makes the most sense right now.
The Bottom Line
After V2, your next step should match your momentum, your audience’s readiness, and your own bandwidth. Whether you relaunch, evergreen, or let it rest — make it an intentional choice, not a default.
