How to Write Your First Welcome Sequence
Why This Matters More Than You Think
Your welcome emails aren’t just “nice to have.”
They’re your first real handshake with a new subscriber — and first impressions online? They stick.
The truth is, people are more skeptical than ever. They’ve been burned by spammy funnels, pushy sales emails, and “personal” messages that feel like they came straight from a bot. If you show up sounding like every other marketer, you’re giving them an easy reason to tune you out.
A good welcome sequence isn’t about selling right away. It’s about proving you’re a real human who understands why they’re here — and showing them they made the right choice trusting you with their email.
The Light 3-Email Welcome Plan
Here’s a simple structure that works whether you’re a coach, creator, or small business owner who just wants to build trust without sending 20 automated emails.
Email 1: Acknowledge
When to send: 1–2 hours after they sign up.
Thank them for joining and make them feel like they belong here.
Show some personality — it’s okay to be warm, casual, even a little funny if that’s you.
Keep the focus on them, not you. Acknowledge why they might have signed up, what they’re looking for, and how you can help.
Offer them a piece of free value right away (a resource, a tip, or a link to something helpful).
Pro tip: Skip the sales pitch here. This is all about trust.
Email 2: Include
When to send: 2–3 days later.
Share your mission and the story behind what you do.
Pull back the curtain — let them see the real reason you started this work.
Make them feel like they’re part of something bigger.
Invite them to reply and tell you their biggest challenge or goal right now. This not only builds connection, it gives you golden insight into what they need most.
Pro tip: Even if you’re telling your story, always loop it back to why it matters to them.
Email 3: Mobilize
When to send: 2–3 days later.
Encourage action. This could be checking out your free resources, joining a community, booking a free call, or yes — exploring your offers if they’re ready.
Give options for how they can work with or learn from you.
Keep it light — no hard selling, no fake urgency. Just an open door for the ones who are ready now.
Pro tip: Think of it as saying, “Here’s what’s here for you whenever you’re ready,” not “Buy now or else.”
Why This Works
You’re not rushing them into a sale.
You’re building connection and trust from the start.
You’re setting the tone for how your emails will feel going forward.
When people feel seen, valued, and understood, they stick around. And when they stick around, they eventually buy — without you having to shout at them in all caps.
