The 10-Day Warm-Up: What to Say Before You Launch

You’ve got your product, course, or offer almost ready to go. But here’s what most creators miss:

They show up the day of launch… and expect people to be ready.

But your audience? They’re still cold.

They haven’t had time to understand what you’re building, why it matters, or how it solves their problem. That’s where a warm-up window comes in.

This isn’t about hype. It’s about trust and clarity.

Let’s break down a simple 10-day warm-up you can use before your launch to get people actually paying attention—and ready to buy.

Day 1: The Problem

Start by naming the pain point your offer solves. No pitching—just real talk.

“I know how frustrating it is to have all your ideas stuck in your head because you don’t know how to turn them into something people will pay for.”

Day 2: The Struggle

Share a story (yours or a client’s) about what it looked like before the solution.

“I used to spend weeks creating content that no one engaged with. I thought the problem was me.”

Day 3: The Realization

Talk about what clicked. This builds connection.

“It wasn’t that I was bad at teaching—it was that I didn’t have a system. That shift changed everything.”

Day 4: The Solution

Give a sneak peek of the method, framework, or mindset that helped. Still no selling.

“Once I mapped out a clear content strategy, I started creating faster—and people started responding.”

Day 5: The Vision

Help your audience picture what life looks like after the transformation.

“Imagine waking up knowing exactly what to post, who it helps, and how it brings people into your business.”

Day 6: Behind the Scenes

Pull back the curtain. Show how you’re building your course or offer.

“Spent the morning recording a lesson on creating your first lead magnet. Can’t wait to share it.”

Day 7: FAQ or Feedback

Address questions or hesitations your audience might already have.

“You might be wondering, ‘Do I need to have everything figured out before I start?’ The answer is: absolutely not.”

Day 8: Quick Win

Share a mini tip or strategy they can use now—no strings attached.

“Here’s a quick way to validate your offer: post a ‘Would you buy this?’ story with 3 bullet points and see who bites.”

Day 9: The Hint

Now you can tease what’s coming. Don’t announce the launch—just signal something’s about to drop.

“I’ve been building something for those of you who are done sitting on your course idea. It’s almost time.”

Day 10: The Invitation

Now they’re ready. This is your launch day. You’ve earned their attention and trust.

“Enrollment is open. If you’re ready to stop guessing and start building, I’ll show you how.”

What This Warm-Up Actually Does

This isn’t just content. It’s trust stacking. It’s warming people up to your voice, your offer, and the reason it exists.

By the time you launch, you’re not a surprise.
You’re a solution they’ve been waiting for.

Joe Juter

Joe Juter is a seasoned entrepreneur who built and sold the multi-million dollar brand PrepAgent, and now empowers others through bold, high-impact content across sports, business, and wellness. Known for turning insights into action, he brings sharp strategy and real-world grit to every venture he touches.

https://instagram.com/joejuter
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What to Talk About When You’re Not Ready to Sell Yet

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