The Launch Week Freeze
When the Launch Is Ready but the Words Aren’t
You’ve put in the work. Your product, service, or offer is ready.
Now it’s time to get it out into the world — and that means talking about it on social media.
The problem? Posting the same “I’m launching!” announcement every day gets boring fast — for you and for your audience.
Instead of repeating yourself, plan posts that cover the different things your audience needs to know before they make a decision. Each post has a purpose.
Explain What It Is
Start with the basics.
Tell people exactly what you’re launching in plain, direct language.
Avoid jargon. Avoid clever phrases that could confuse people.
Focus on clarity:
Name of the product/service
What it helps people do
The main outcome they can expect
If your audience can’t describe your offer after reading your post, it’s not clear enough.
Share Why It Matters
Once they know what it is, they need to understand why it exists.
Explain the reason behind it — the need or gap it fills.
This could be:
A challenge your audience often faces
A goal they want to reach faster or easier
A way to avoid common mistakes
This is where you connect the dots between their problem and your solution.
Show What’s Included
People like to know what they’re getting before they buy.
Outline the main elements of your offer.
This could be:
Features or components
Number of lessons, modules, templates, or resources
Any bonuses or extras
Make it easy to skim. Bullet points or short lists work best here.
Share Results or Proof
It’s easier to trust an offer when there’s evidence it works.
Share anything that backs it up:
Measurable results
Customer or client feedback
Demonstrations or examples of it in use
If you don’t have external proof yet, show your own results from creating or using it.
Answer Common Questions
Before someone buys, they often have the same few questions.
Cover these in your posts so they don’t have to ask — or worse, guess.
Common ones include:
Who is this for?
How does it work?
How much time does it take?
What does it cost?
How do I get it?
You can post each answer separately or combine them in a single FAQ-style post.
Remind Them of the Timeline
If your launch has key dates, make sure they’re clear.
Post reminders about:
When it starts
When it ends
Any deadlines for bonuses or special pricing
Limited spots or quantities
Without a reason to act now, many people will put it off and forget.
Putting It All Together
Think of these six points as your launch content checklist:
Explain what it is
Share why it matters
Show what’s included
Share results or proof
Answer common questions
Remind them of the timeline
If you rotate through these during your launch week, your audience will get all the information they need — without you feeling like you’re posting the same thing over and over.
