How to Know When You’re Ready to Launch
You’ve got the idea.
You’ve started building.
You’ve changed the landing page headline… again.
And now you’re wondering:
“Is this ready?”
“Am I ready?”
Let’s break this down, because the longer you wait for certainty, the longer you delay the clarity that only comes from launching.
What We Think Readiness Looks Like:
Every detail polished
A clear long-term plan
Zero fear or hesitation
Full confidence in the offer
No risk of failure
This version of readiness? It’s a myth.
It's not readiness, it's perfectionism in disguise.
What Real Readiness Actually Looks Like:
You’ve defined the problem you’re solving
You have something for people to take action on (a service, a product, a waitlist, a conversation)
You’ve tested the idea in small ways (social posts, DMs, convos, emails)
You feel nervous but curious
You know what you'd want to learn from a launch, even if it's not perfect
That’s it.
That’s enough.
3 Real Signs You’re Ready (Even If It Feels Early)
1. You’ve said the idea out loud
If you’ve explained it to a real person and they understood what it is and who it’s for, you're past the “just an idea” phase.
2. You’ve made it easy for someone to say yes
You don’t need a full sales funnel. You just need a clear way for someone to raise their hand, join the list, book the call, click the button.
3. You’d rather get feedback than keep guessing
When you’d rather know how it lands than keep tweaking alone… that’s a green light.
Why Earlier Is Better
Because launching early forces clarity.
It gives you real data. Real reactions. Real momentum.
And most importantly:
It gets the thing out of your head and into the world, where it can grow.
Bottom Line
You don’t launch because you feel ready.
You feel ready because you launched.
The goal isn’t to be perfect.
The goal is to start learning.
Start with what you’ve got.
Say it simply.
Make it actionable.
And trust that real clarity shows up after the launch, not before.
