Your Course Idea Is Already in the Comments Section

Course creators often ask:
“What should I teach?”
“How do I know if people actually want this?”
“Is this idea too obvious?”

Here’s what I usually say:
You don’t need to invent anything new.
You just need to listen better to what’s already being asked.

Chances are, your course idea is already written out for you — inside the comments, replies, and DMs you get. You’re just not looking at them through the right lens yet.

Let me show you how.

Look at Questions That Get Repeated

Scroll through your Instagram, Facebook, email replies, or even Reddit.

What do people keep asking you?

• “How did you create that template?”

• “Can you explain that part again?”

• “Do you have a tutorial on this?”

• “Wait, what tool are you using for that?”

Repetition = signal.
If you’re answering the same thing more than once, that’s a topic.
If you’re explaining it in voice notes, that’s a lesson.

You don’t need 100 comments. Sometimes just 2 or 3 good ones are enough to show you what people want to understand better.

Listen to What’s Behind the Question

Sometimes the surface question isn’t the real thing people are struggling with.

Someone might ask:

“What software do you use to make your course?”

But what they’re really saying is:

“I want to build a course, but I don’t know where to start — and that tool you mentioned feels like a missing piece.”

Your job is to hear the real problem behind the comment.
That’s the part they need help with.
That’s the part your course can walk them through.

Watch for “Throwaway” Wins

Look at moments where someone says:

• “This is so helpful.”

• “I never thought of it like that.”

• “This changed how I do [x].”

Often, you’ll think it was a small thing. Maybe just a tip you posted casually.

But if someone had an “aha” moment from it, there’s a good chance you can expand that one insight into a repeatable, teachable framework.

It’s not about being groundbreaking. It’s about being useful.

Use Screenshots as Idea Starters

If you spot a good question or comment, screenshot it.

Create a folder. Call it something like “Course Seeds” or “Audience Ideas.”

Over time, you’ll build up a stack of real-world signals — not made-up assumptions.

Later, when you’re ready to outline a course, you can pull straight from those screenshots. They’ll help you shape:

• Your course topic

• Your modules or lessons

• Your marketing copy

• Your FAQs

All from real people using real words.

5. Don’t Wait for Volume. Look for Clarity.

You don’t need hundreds of followers or dozens of comments.

Sometimes one clear message from one person who truly needs your help is all the proof you need.

If one person asked, five more are probably wondering.
And a course built from that kind of listening? It lands better than anything you invent in a vacuum.

Final Thought

You don’t have to guess what your course should be about.
Your audience is already giving you hints — in the comments, in your DMs, in replies to your stories, and in the quiet patterns you might be overlooking.

Don’t build in isolation. Build by listening.

Your next course idea is probably one scroll away.