How to Pick the Right 3–5 Categories
design is only half the battle. The other half is organization, how you file, label, and group your content so people actually know where to go.
This is where most creators slip. They try to be clever with labels, pile on too many categories, or skip structure altogether. The result? A junk drawer of posts that no one, least of all your future self, can make sense of.
Think Like a Librarian, Not a Marketer
Forget trying to impress people with clever names. Your job isn’t to be cute, it’s to be clear.
A librarian doesn’t label a section “The Land of Imagination.” They label it “Fiction.” Why? Because clarity gets people to the right shelf faster.
Do the same with your site.
Categories: Your Big Buckets
On Squarespace (and most site builders), you can group your content into categories. Keep this to 3–5 max.
These are your big buckets, the main sections people can browse. Think of them like bookstore aisles:
Fitness
Business
Creativity
Mindset
Simple, broad, and easy to understand. If you can’t fit a new piece of content into one of your buckets, you’ve got too many buckets.
Tags: Only If They Help
Squarespace also gives you the option to use categories and tags, but use them sparingly. Tags are for more specific details or subtopics, like “strength training” under Fitness.
They’re helpful for filtering and search, but only if you keep them intentional. Slapping 20 random tags on every post is how you end up with a messy junk drawer instead of a clean library.
Pages vs. Posts: Know the Difference
Squarespace makes this distinction easy:
Pages → Permanent content like About, Join, or Contact.
Posts → Dynamic content like blogs, videos, or lessons that live inside categories and can also be tagged.
This separation keeps your site clean and scalable.
Future-You Will Thank You
Right now, you might only have 5 or 10 posts. Feels manageable. But fast forward to 100+ posts, and without categories and tags in place, your site becomes chaos.
With Squarespace’s built-in system, you can keep everything structured like a library. Visitors find what they need. You stay sane.
