How Many Posts Do You Need Before Launch?

The Myth of “More”

One of the biggest reasons people delay launching their site is the belief that they need a mountain of content first.

“I’ll go live once I have 20 posts.”
“Maybe after I’ve written a full library.”

That’s how months pass without publishing a single thing.

The truth? You don’t need 50 pieces of content to look credible. You just need enough to show visitors two things: you’re real, and you’re consistent.

The Sweet Spot: 3–5 Solid Posts

When you launch, aim for 3–5 strong pieces of content. That’s it. Enough to give someone something to explore, but not so much that you bury yourself in prep.

Those first few posts are your foundation. They show people what you’re about, set the tone for your categories, and give them a reason to stick around.

Show Them What’s Coming

Beyond your first posts, it helps to give visitors a peek at what’s ahead. A short note, a teaser, or even a section called “Coming Soon” is enough.

This shows that your site isn’t static, it’s growing. And growth makes people want to come back.

Create a “Start Here” Guide

One of the simplest, most effective things you can do is pin a “Start Here” page or post.

This acts like a tour guide for new visitors:

• What you’re about.

• Where to begin.

• Which post to read first.

• How to join your list or follow you.

A clear starting point makes your site feel organized, even if you’re only launching with a handful of posts.

Why This Works

Think about it from a visitor’s perspective. If they land on your site and see three solid posts, a clear structure, and a guide to get started, they’re not thinking, “Why aren’t there 50 posts yet?” They’re thinking, “This looks legit.”

Credibility doesn’t come from volume. It comes from clarity.

Closing Thought

You don’t need an endless library before you go live. You need 3–5 strong posts, a sense of direction, and a clear starting point.

That’s enough to look credible, start building momentum, and most importantly, get in the game.