The $99 Clarity Test

Let’s say you have an idea for a course, a service, a product, maybe even a tiny offer.

You’ve written outlines. You’ve brainstormed names. You’ve thought about what platform to use, what modules to include, how it might look.

But deep down, you're still asking:

“Is this good enough?”
“Is it clear?”
“Would anyone actually buy it?”

There’s a simple way to find out — one that doesn’t require branding, building, or perfecting.

It’s called: The $99 Clarity Test.

And here’s how it works.

What Is the $99 Clarity Test?

It’s exactly what it sounds like.

You take your offer — in its most basic, stripped-down version — and see if someone is willing to pay $99 (or any reasonable price) for it.

Not eventually. Not someday when it's perfect.
Right now.

No sales page.
No launch sequence.
Just the core idea, clearly offered.

If someone says “yes,” you’re onto something.

If nobody bites? You just saved weeks (or months) of building something the market doesn’t need.

Why $99?

It’s high enough that it requires a real decision — not just impulse.
It’s low enough that it’s accessible for many digital-first offers.
And it’s a clean, easy number to test.

You can adjust this, of course. For some, $49 makes more sense. For others, $149.
The number doesn’t matter as much as the signal:

Will someone actually pay to get this result from you?

What You’re Actually Testing

The $99 Clarity Test doesn’t just measure your offer — it measures your message.

It reveals:

• Do people understand what you’re selling?

• Does the outcome feel real and desirable?

• Do you have enough clarity to explain it simply?

If you can say:

“I’m offering a live workshop to help [type of person] solve [specific problem] by [clear method]…”

…and one person replies “I need that” — your idea has legs.

How to Run the Test

Here’s a simple way to try it this week:

1. Describe the Fix, Not the Format

People don’t care if it’s a PDF, video, or workshop.
They care if it helps.

Example:

“Tired of spending 3 hours writing captions that go nowhere? I’ll show you how to create a month of content in under an hour — without a template.”

That’s a fix. Clear, specific, relatable.

2. Invite 3–5 People to Join

No fancy sales page. No deadline timer.
Just a direct post, message, or email.

Example:

I’m offering a small live session for 5 people to help with this exact thing.
$99. Happening next week.
If this is for you, DM me and I’ll send the details.

Done.

3. Watch What Happens

Did someone reply? Did they ask a question? Did they say “I’ve been looking for this”?

If yes: you don’t just have an idea — you have proof.
If no: you might need to clarify the outcome, change the offer, or reframe the message.

Either way, you learned something valuable in a day — instead of spending a month wondering.

What to Do If It Works

If someone buys, here’s what to do next:

• Deliver what you promised (live or recorded)

• Collect feedback or testimonials

• Ask what else they wish they had

• Use their words to improve the next version

• Raise the price (maybe)

And now… you’ve got a validated offer.

You’re no longer building in the dark.

Final Thought

The $99 Clarity Test isn’t about making money fast.

It’s about removing the fog.

You don’t need more research. You don’t need a prettier logo. You need one clear ask and one person who says yes.

That’s all it takes to move from thinking to building — with confidence.

The internet is full of people liking posts.
The ones who pay? They’ll show you what’s worth making.