Common Obstacles New Creators Face
Common Obstacles New Creators Face (Especially Real Estate Agents)
Start With Clarity
If you’re a real estate agent with a Google Doc called “Course Idea” or “Agent Guide V1” sitting untouched… you’re not behind. You’re normal.
You already explain things every week:
How to structure an offer.
What first-time buyers get wrong.
Why pricing matters more than staging.
How to read a shifting market.
But turning that into something packaged feels bigger than it should.
This isn’t about being unqualified. It’s about hitting the same predictable roadblocks most agents hit when they try to productize their expertise.
Let’s walk through them.
1. Overthinking the Topic
You have an idea. Maybe it’s:
“A simple guide for first-time buyers.”
“How to prep your home before listing.”
“How to read your local market like an insider.”
Then the doubts start:
“It’s too basic.”
“Other agents already talk about this.”
“I need something more advanced.”
So instead of building, you keep refining the idea… forever.
What to do:
Teach what you already explain weekly.
Ask: “If another agent paid me to teach them one thing next week, what would I confidently teach?”
Stop chasing originality. Start chasing usefulness.
Clear beats clever. Every time.
2. Making the Product Too Big
A simple checklist turns into:
12 modules
Bonus videos
Downloadable templates
Live calls
A private community
Now it feels overwhelming.
Most agents don’t quit because they lack expertise. They quit because they turned a small idea into a massive production.
What to do:
Shrink it. Solve one problem.
Turn it into a 3–5 lesson guide.
Think “playbook,” not “masterclass.”
Your first product should feel light. Not heavy.
3. Getting Stuck on Tech and Perfection
You start worrying about:
Which platform to use
Whether you need a professional mic
If your slides look polished enough
So you wait.
And waiting feels responsible. But it’s just delay.
What to do:
Use tools you already know.
A PDF works. A screen recording works. A simple slide deck works.
Upload it to a hidden page and test it with 5 agents.
Tech doesn’t sell. Clarity sells.
4. Fearing No One Will Buy
This one hits hard.
“What if I launch this and nobody buys?”
“What if agents don’t care?”
That fear keeps most people in draft mode forever.
What to do:
Start with a pilot version. Even 5 buyers is proof.
Pre-sell before building the full thing.
Ask your audience directly: “Would this help you?”
If nobody buys, that’s data. Not failure.
Every strong offer started messy.
5. Lacking Structure
“I’m working on my guide” sounds productive.
But without structure, weeks pass.
What to do:
Create a simple timeline:
Week 1 → Outline the outcome + 3–5 lessons
Week 2 → Record or write the core content
Week 3 → Build a simple sales page
Week 4 → Share it with a small group
Block one hour a week minimum.
Set a finish date.
Treat it like a listing deadline.
Agents understand deadlines. Use that instinct here.
Final Thought
If you’re stuck, it doesn’t mean you’re not ready.
It means you’re trying to make it bigger, better, or safer than it needs to be.
You don’t need:
A huge audience
A fancy setup
A perfect idea
You need:
One clear problem
One useful solution
One finished version
Version one doesn’t need to be impressive.
It just needs to exist.
That’s how real leverage starts.
