How to Organize Your Site Content Without Making a Mess
Let’s be honest — organizing your site content is where a lot of course creators get stuck.
You open a fresh page in Squarespace, start dragging in blocks, uploading images, writing a headline… and then pause.
Wait — does this go on the Home page? Or should it be a separate page?
Do I need a whole blog? Where do I put my freebie? Should I list all my offers on one page or separate them?
It’s easy to turn a clean template into a cluttered maze.
This post will help you get organized — before you overbuild. You’ll walk away with a clear structure, fewer decisions, and a site that’s actually easy to use (for you and your visitors).
1. Start With Your Core Pages
Keep it simple. You probably only need 4 to 5 pages to start:
Home — Your elevator pitch and starting point
About — Your story and connection builder
Offer or Course — What you sell and who it’s for
Contact — A way to reach you
(Optional) Free Resource or Blog — If you're using content to build trust
Don’t overthink this yet. You can always add more pages as your business grows — but start lean and focused.
2. Use Folders to Group Related Pages (If Needed)
On platforms like Squarespace, you can group related pages under a folder. This keeps your navigation clean.
Examples:
A “Learn” folder that includes: Blog, Resources, FAQ
A “Work With Me” folder with: Services, Testimonials, Booking
A “Courses” folder if you have multiple offers
Think of folders as invisible shelves. They don’t need to be visible to your site visitors — they’re just there to help you stay organized.
3. Plan Navigation With the Visitor in Mind
Your site isn’t a filing cabinet. It’s a flow.
So when you map your navigation, think like a first-time visitor:
What’s the very first thing they should see or click?
What’s their next logical step?
What might confuse them or make them bounce?
Keep your top navigation limited to 5–6 links max. Prioritize clarity over cleverness.
Good example:
Home | About | Courses | Resources | Contact
Avoid dropdowns within dropdowns, or burying your key offers three clicks deep.
4. Avoid “Catch-All” Pages
The most common mess: one giant page with everything dumped in.
If you catch yourself saying, “I’ll just put all my stuff here for now,” pause.
That’s usually a sign you haven’t clarified the goal of that content.
Every page should answer:
“What’s the ONE thing someone should do or understand when they land here?”
If your page has too many directions, split it into two.
A simpler site is a more effective site.
5. Create a Content Map Before You Build
Before you open your website builder, sketch out your structure.
You can do this on paper, in Google Docs, or using a free flowchart tool.
Start with your main pages, then list what goes where:
Home → headline, intro, main offer, testimonials
About → your story, credibility, a CTA
Course → details, modules, pricing, FAQs
Contact → form, email, links
Once you see the layout, it’s easier to build (and to spot gaps or overlaps).
6. Keep a “Holding Page” or Draft Folder
If you’re like most creatives, you’ll have half-written blog posts, offer ideas, or bonus sections you’re not ready to publish.
Instead of dumping them live on your site, create a Drafts folder (not linked to navigation).
Use it to collect and stage future content — so it’s there when you’re ready, but not cluttering your site.
Final Thought
You don’t need to be a web designer to make your site feel clean and clear.
You just need:
A simple structure
A purpose for every page
A plan before you build
Start with less. Name your pages clearly. Make it easy to follow.
Your visitors (and your future self) will thank you.
