Micro Projects That Lead to Momentum

You:
I feel like I’m circling the same idea over and over. I want to build something beyond just selling homes… maybe content, maybe a guide… but I never feel ready.

Me:
Totally normal. You’re not avoiding the work. You’re trying to make it perfect before you begin. That’s not laziness. That’s pressure.

Let’s lower it.

You:
Okay… but what do I even start with? A full course for buyers? A big digital product?

Me:
Nope. Start with a micro project. Something small. Something you can finish in a couple of hours (or less).

Not because it’s “the final thing.”
But because it’s movement. And movement builds clarity.

You:
Like what? I’m a real estate agent. What counts?

Me:
Try one of these:

A 5-bullet email explaining the biggest mistake first-time buyers make in your area

A short post breaking down what actually happens during an inspection

A 3-post series on how to prepare a home for listing

A 1-page “Offer Checklist” PDF

A 60-second video explaining one confusing real estate term

A free mini-review of someone’s listing description

Rewriting a question you answered for a client this week

That’s enough. Really.

You:
But will that actually help my business?

Me:
Yes. Because you’re not just selling houses anymore. You’re building authority.

One post shows how you think.
One PDF proves you can organize information.
One video builds trust.
One checklist can turn into a paid resource later.

One tiny action makes the next one easier.

That’s how you move from agent…
to trusted guide.

You:
So I don’t need to build the full “real estate marketing system” right now?

Me:
Nope. You need to finish one small thing.

Start small, on purpose.

You:
…Okay. I think I know what I’m doing today.

Me:
Good. Ship it. Then build the next one.