Platforms Change, Principles Don’t

So, What If You’re Using Something Else?

But let’s say you’re not using Squarespace. Maybe you’re on WordPress, Wix, Kajabi, or some other builder. Here’s the good news: that’s totally fine.

Because the truth is, the real success of your course doesn’t come from the tool. It comes from the principles you build it on.

Why Tools Don’t Matter as Much as You Think

Platforms evolve. They add new features, change their look, or fade out completely. What worked a few years ago might look outdated today.

But the foundations? They don’t move.

• A simple, clear site will always beat a confusing one.

• A strong course promise will always matter more than how fancy your page looks.

• A checkout process that works smoothly will always convert better than one that frustrates buyers.

• Content that solves problems will always outlast hacks and trends.

These are the things that make people stick, buy, and come back, not which platform you chose.

Principles You Can Carry Anywhere

If you understand the strategy behind what you’re doing, you can swap tools at any time.

• Structure your content clearly.

• Focus your offer around a specific transformation.

• Make the path from “I’m interested” to “I’m in” as short as possible.

Learn those, and you’ll never be tied down to one piece of tech.

Keep the Focus Where It Belongs

So don’t stress if your buttons are in different places, or if your platform requires an extra plugin or two.

What matters is that you’re learning principles you can carry with you for the long run. These don’t belong to Squarespace, or WordPress, or Kajabi. They belong to you.

Closing Thought

Momentum gets you started. Principles keep you going.

Platforms will change. Strategies that work don’t. And if you focus on building with those in mind, you’ll never have to worry about being left behind when the next “new tool” shows up.