Simple Beats Clever Every Time

Domain isn’t your brand, it’s just the front door.

So what does matter when you’re picking one? Simplicity. Because in a content-based business, a clear, easy-to-remember name will always beat something clever that no one remembers (or can even spell).

The Only Three Things That Matter

You don’t need to pull an all-nighter brainstorming or hire a naming agency. A solid domain just needs to be:

• Clean and clear — no hyphens, no tongue twisters, no inside jokes.

• Relevant — matches what you’re doing or at least hints at it.

• Effortless to recall — if you have to spell it out three times, it’s the wrong one.

That’s it. Those three filters will save you hours of frustration and keep you moving.

Why Clever Hurts More Than It Helps

A lot of creators get caught trying to be too creative: mashing words together, inventing new spellings, adding “x” or “ly” to sound “cool.”

The problem? Clever names make people hesitate. They’re hard to remember, hard to say out loud, and harder to type correctly.

If your audience has to double-check or ask, “Wait, how do you spell that again?”, you’ve already lost momentum.

You’re Not Launching the Next Nike

Remember: you’re building a content-based business, not trying to land a Super Bowl commercial.

The Nike, Apple, and Google-level names became iconic over decades of billion-dollar branding, not because they were inherently magical words. What built those brands was what they delivered.

For you, clarity is the shortcut. A short, obvious domain builds trust faster than the fanciest wordplay.

Closing Thought

Don’t waste your creative energy on a clever domain. Save it for your content, your offers, and the value you’re here to deliver.

Because when it comes to names, simple always wins, and clear beats clever every time.