Why Specific Wins (and Broad Topics Get Ignored)

The Temptation to Go Wide

When you’re creating content, it’s tempting to talk about everything. You don’t want to leave anyone out. You don’t want to miss a possible angle.

But here’s the problem: broad topics blur together. “Health tips.” “Marketing advice.” “Mindset hacks.” Nobody remembers another general post floating through their feed.

Specific is what makes people stop scrolling.

Why Specific Sticks

Think about it:

• “Health tips” = vague.

• “3 breakfasts that keep you full until noon” = useful.

• “Marketing advice” = vague.

• “The subject line that doubled my email open rates” = sticky.

When you get narrow, you make your content practical. It feels doable. It feels worth saving. And most importantly, it feels real.

Specific Helps You Too

Staying focused doesn’t just help your audience, it helps you.

When you define the subject clearly, you:

• Spend less time wondering what to write.

• Attract the right people instead of trying to please everyone.

• Build trust faster because people see you as the go-to for something concrete.

It’s not about being an expert on everything. It’s about being useful in one thing at a time.

How to Spot When You’re Too Broad

Here’s a quick gut check:

• If your headline could apply to 1,000 other posts online, it’s too vague.

• If your advice makes people think “But how?” you need to zoom in.

• If your draft feels like it’s covering 12 points at once, split it into separate posts.

Bottom Line

The value of your content isn’t in how much ground it covers, it’s in how focused it is.

Go specific. Go narrow. Say less, but say it better. That’s how you create content that sticks, gets shared, and actually helps people.