Why Every Site Needs a Start Here Page
Don’t Leave Visitors Guessing
By now, your site has the essentials: a clean layout, a few categories, some solid posts, and a consistent style. Great start.
But here’s the next question: when a brand-new visitor lands on your site, do they know where to begin?
If the answer is “not really,” then you need a Start Here page.
What a Start Here Page Does
Think of it as a guided tour. Instead of dropping people into a maze of posts and pages, you give them a single, friendly entry point that says:
Who you are
What your site is about
Where they should go first
It’s like meeting someone at the door instead of leaving them to wander the house alone.
Why It Works
Most visitors aren’t patient explorers. If they feel overwhelmed or lost, they’ll bounce.
A Start Here page removes that friction. It gives them a clear path and makes them feel like they’re in the right place. That first impression matters, it sets the tone for whether they stay, subscribe, or buy.
What to Include (Keep It Simple)
You don’t need to overcomplicate it. A strong Start Here page might have:
A quick intro about you and what your site’s about
Links to 2–3 of your best beginner-friendly posts or lessons
A clear call to join your list or explore your main offer
That’s it. Think of it as a welcome mat, not a sales pitch.
Squarespace Makes It Easy
If you’re building on Squarespace, you can set your Start Here page as a top-level menu item, or even feature it on your homepage. The goal is to make it unmissable.
Other platforms like WordPress, Wix, or Kajabi have the same option: just create a dedicated page and keep it pinned where new visitors can find it.
Closing Thought
Your Start Here page isn’t just another piece of content. It’s the compass that orients new visitors and keeps them from feeling overwhelmed.
Because when people know where to start, they’re far more likely to stick around, explore, and come back for more.
