Pick Tools That Lower Friction, Not Raise It

Let’s start with something honest: the platform you use matters a lot less than whether you actually start.

It’s easy to waste weeks comparing WordPress to Kajabi to Wix to Squarespace, trying to pick the “perfect” setup. But here’s the thing, no one’s ever said, “Wow, I bought because their footer was coded really well.”

What matters is that your platform helps you create, share, and sell, without slowing you down.

Why I Chose Squarespace

This course is built through the lens of Squarespace, and that’s intentional.

Not because it’s the fanciest or the most customizable.
But because it’s the most doable.

• Simple to set up, even if you have zero background in tech.

• Clean design without hiring a designer.

• All-in-one: no plugins, no constant updates, no backend chaos.

• Lets you focus on your content, not troubleshooting.

If you’re not a tech expert, don’t have a design team, and don’t want to spend weeks just getting set up, Squarespace removes the friction.

The Real Rule for Choosing Tools

The best tool isn’t the one with the most features, it’s the one that helps you move forward.

Ask yourself:

• Does this tool make it easier for me to start?

• Does it reduce the steps between me and my audience?

• Does it support the way I naturally work, or does it fight against it?

If a tool feels like it’s slowing you down more than helping you, it’s the wrong tool.

Don’t Let “Perfect” Stop You

There will always be someone telling you to switch platforms. There will always be a “better” tool that promises to do it all.

But none of that matters if you’re stuck in setup mode, never launching, never selling, never sharing your work.

Pick something that lowers friction, gets out of your way, and lets you start now. You can always adjust later.

Closing Thought

At the end of the day, your audience doesn’t care what platform you built on. They care about the value you deliver.

So stop chasing “perfect” tools. Pick the one that lowers friction, lets you move forward, and gets you into the game. That’s how real momentum starts.