Earn Trust Before You Ever Ask for the Sale
If you jump straight into pitching, people feel it immediately. They scroll faster. They ignore you. Some even mute you.
Not because your offer is bad, but because they don’t trust you yet.
Trust always comes before money. Every time.
Why Pitching Too Early Pushes People Away
When someone finds your page for the first time, they’re not thinking:
“Take my credit card.”
They’re thinking:
Can I trust this person?
Do they actually know what they’re talking about?
Are they trying to help me… or just sell me?
If all they see is offers, discounts, and links, the answer is obvious.
What “Building Trust” Actually Looks Like
Building trust isn’t motivational quotes or pretending you’re an expert.
It’s simple things like:
Explaining something clearly
Sharing mistakes you’ve made
Giving away real value for free
Being consistent over time
For example, with platforms like LaxPlaybook or BBallPlaybook, trust wasn’t built by selling first. It was built by breaking down plays, explaining decisions, and helping coaches win small battles before asking them to buy anything.
Teach Before You Ask
People trust teachers more than sellers.
That doesn’t mean long tutorials or complicated lessons. It means helping someone understand one small thing better than they did five minutes ago.
Examples:
A quick tip that saves time
A mistake beginners always make
A clearer way to think about a problem
When someone learns from you, they start paying attention.
Show Proof Without Bragging
You don’t need to say “I’m an expert.”
Let your content prove it.
This can be:
Screenshots of real results
Stories from your own experience
Before-and-after examples
Comments from people you’ve helped
Proof builds confidence. Confidence builds trust.
When the Pitch Finally Makes Sense
Once trust is there, pitching doesn’t feel pushy.
It feels logical.
At that point, people think:
“This person already helped me. I want more.”
That’s when you mention your product, your course, or your offer, calmly, clearly, without pressure.
The pitch becomes a solution, not an interruption.
Final Thought
If you focus only on selling, you’ll always feel like you’re chasing people.
If you focus on trust, people come to you ready.
Build trust first.
The pitch will take care of itself.
