What to Say on Social When You’re Launching Something

No dancing. No chasing trends. No overthinking.

Launch Posts Don’t Have to Be Cringey

You don’t need to become a 24/7 hype machine when you’re launching.
You don’t have to point at text bubbles or do the latest TikTok dance.

You just need to show up, share something helpful, and make it easy for people to see what you’ve got.

If you’re posting to help, it’s never annoying.

7 Simple Post Ideas for Launch Season

1. Share the “Why”
   Tell the story behind why you made your offer. What problem were you solving for yourself or others?

2. Show the Before & After
   Paint a picture of where your audience is now vs. where they could be after using your product, course, or service.

3. Answer a Common Question
   What’s the #1 thing people ask you about your offer? Post your answer in plain language.

4. Give a Quick Tip from Your Offer
   Share one useful thing from your course, service, or product that people can apply right now — no strings attached.

5. Debunk a Myth
   Call out a common misconception in your niche and show your audience the truth.

6. Show Behind the Scenes
   A peek at your process — setting up your workspace, prepping materials, or creating your content.

7. Celebrate a Win (Even a Small One)
   Share a client result, a milestone, or even a personal “I did it!” moment related to your launch.

Keep It Light and Helpful

Your posts don’t need to be perfect. They just need to remind people:

1. You exist.

2. You can help them.

3. You’ve got something they can buy right now.

Show up with that energy, and your launch content will feel natural instead of forced.