How to Turn Curated Links Into Blog Posts That Rank and Convert
You’ve got the goods.
Articles you’ve bookmarked
Tools you’ve tested
Threads you’ve saved
Quotes, stats, insights, screenshots
And you’re ready to turn all that curated content into something useful, not just a list of links, but a blog post that people actually find, read, and act on.
Here’s how to do it.
Step 1: Pick a Searchable Topic — Not Just a List
Instead of writing “Cool Marketing Stuff I Found,” reframe your post around what someone is actually looking for.
Example transformations:
“10 Smart Email Marketing Tips I Found This Month”
→ becomes
“How to Improve Your Email Marketing: 10 Tips Backed by Experts”“My Favorite Productivity Tools”
→ becomes
“The 5 Best Productivity Tools (and Why I Keep Coming Back to Them)”
Tip: Use curated content as supporting material, not the headline.
Step 2: Add Your Voice Before the Link
Don’t just list links, frame them.
For every item you include, answer one or more of these:
Why did you save it?
What problem does it solve?
What’s your takeaway?
How would you apply it?
Example:
“This post from Alex Garcia breaks down the difference between awareness content and conversion content. I’ve started using this exact structure in my Instagram posts, and it works.”
That context makes it valuable. Now you're not just curating, you’re filtering and interpreting.
Step 3: Optimize for Search (Without Killing the Flow)
You don’t need to “keyword stuff.” But you do need to make sure your post is:
Titled in a way people might search
Structured with clear headings (H2s and H3s)
Descriptive in your intros (don’t just drop links with no explanation)
Answering real questions, not just sharing cool things
Use tools like Google’s autocomplete, AnswerThePublic, or even ChatGPT to find the language people are actually using around your topic.
Step 4: Add a Call to Action (Conversion Starts Here)
What do you want the reader to do after they read?
At the bottom (or inside) your post, include a clear, relevant CTA:
Subscribe to your newsletter
Download a freebie
Check out your service
Join a waitlist
Book a discovery call
You’ve already built trust by curating well. Give them a natural next step.
Step 5: Share It Thoughtfully
When you promote the post, don’t say:
“New blog up!”
Instead, try:
“If you’ve been collecting content but don’t know what to do with it, here’s how I turn links into blog posts that actually rank and bring in clients.”
That speaks to a real problem, and invites people in.
Bonus Tip: Make It a Series
If you’re already curating content weekly or monthly, turn it into a recurring blog feature:
“5 Things I Saved This Week (And Why)”
“The Tools I’m Watching This Month”
“What I’m Learning Lately: A Curated Breakdown”
Repeatable formats are easier to produce and more recognizable over time.
Bottom Line
Curated content is a goldmine, if you know how to use it.
Don’t let your saved links gather dust.
Turn them into blog posts that:
Help people solve real problems
Get found in search
Build trust over time
And lead readers to the next step
You’re already collecting.
Now it’s time to create, and convert.
