People don’t buy “information.” They buy solutions. If you’re stuck trying to name or structure your course, here’s a reminder: it’s not about your topic, it’s about the result you help someone get.

If you’re exhausted, unmotivated, or just trying to “monetize something,” now might not be the right time to start a course. Here’s what to do instead, and how to know when you’re ready.

You don’t need to be an expert with a perfect life. You just need to be someone who figured something out, and can help someone else do the same. That’s where the best courses start.

Video isn’t your only option. Depending on what you’re teaching, audio lessons, PDFs, or a combination might actually work better, for both you and your audience.