Your Course Isn’t a Topic — It’s a Fix

A lot of would-be creators get stuck right here:

“I want to build a course about [productivity / mindset / branding / storytelling / insert niche here].”

That’s not wrong — but it’s not clear either.

Because here’s the truth:

People don’t buy topics. They buy outcomes.

Nobody wakes up in the morning thinking,

“I’d love to learn about productivity theory today.”

They think:

“I need to stop ending every day with 17 tabs open and nothing done.”

See the difference?

Topics are what we think we’re offering.
Fixes are what people actually want.

Let’s unpack how to shift your course from “just an idea” into a fix someone can’t wait to sign up for.

1. Your Topic Is the Tool — Not the Outcome

Think of your course topic like a wrench.
Useful, yes — but only in the context of what it helps fix.

If your topic is “email marketing,” your course isn’t just about email marketing.
It’s about:

• Getting more clients without social media

• Launching a product with confidence

• Building a list of buyers instead of browsers

Same tool, clearer fix.

If your topic is “journaling,” maybe the fix is:

• Learning to self-regulate after burnout

• Getting clarity before launching a business

• Building a morning routine that doesn’t fizzle out

Topics are everywhere. Fixes are what stand out.

2. Use Problem Language, Not Process Language

If your course name sounds like a textbook chapter, that’s a sign.

Instead of:

• “Instagram Growth for Coaches”

Try:

• “Get Clients Without Dancing or Posting Every Day”

Instead of:

• “Mastering Canva Basics”

Try:

• “Design Social Posts in 10 Minutes (Without Feeling Like a Fraud)”

The difference? One sells a method. The other sells relief.

3. Ask: What Are They Really Trying to Solve?

What’s frustrating your person right now?
What’s stuck, messy, unclear, expensive, or time-consuming?

You don’t need to teach everything you know.
You just need to help someone do one thing better than they could before.

“Your course isn’t about showing off what you’ve mastered.
It’s about closing the gap someone is tired of living with.”

4. Say It Out Loud Like a Human

Try this fill-in-the-blank:

“This course helps people who struggle with ___ finally ___.”

Example:

• “This course helps new business owners who get stuck on tech finally launch their first offer using simple tools.”

Or:

“I created this because I used to feel ___ — and now I can ___.”

Example:

• “I created this because I used to overthink every post — and now I can write a week of content in under an hour.”

That’s the heartbeat of your fix.

5. A Good Fix Is Easy to Recognize

If you say your course idea out loud and someone says:

“Oof, I need that.”

You’re on the right track.

You didn’t need a catchy name.
You didn’t need 10 modules mapped out.
You just made someone feel seen — and offered a way out.

Final Thought

Your course isn’t a lecture. It’s a lifeline.

The goal isn’t to impress. It’s to help.

So if you’re stuck naming your course, outlining your idea, or trying to sound “official” — bring it back to the fix.

What changes after someone takes this?

That’s what people are buying.
That’s what you’re really selling.