Add Content with Intention
Adding more content can grow your audience, increase reach, and boost sales, but only if it’s done with purpose.
More content for the sake of more content is a trap. The real growth comes from creating the right content: the kind that fills gaps, strengthens your brand, and moves people closer to becoming paying customers.
Read next: Use Analytics to Plan Your Next Post to learn how to spot which topics deserve your time and which don’t.
Let Data Guide You
Guessing leads to wasted effort. Analytics tell you exactly where to focus.
Look at your top-performing posts, pages, or videos and create more on those topics.
Identify traffic or engagement patterns, what do people keep coming back for?
Pay attention to search terms, FAQs, and the language your audience uses.
Fill the Gaps
Your audience will often tell you what’s missing, directly or indirectly.
Use FAQs, social comments, and customer support emails as prompts.
Address the “next step” after your most popular content.
Add beginner-level explanations or advanced material for experienced followers.
Go deeper: Turn Questions Into Content shows you how to transform real audience needs into posts, lessons, or resources that hit.
Expand on What Works
When something performs well, build on it.
Turn a popular tip into a full tutorial.
Break a complex subject into a mini-series.
Add a checklist, guide, or template to make it more actionable.
See also: The Power of Content Series for how to turn single posts into bingeable series.
Keep It Relevant
Every new piece of content should connect back to your core offer.
Ask yourself: Does this help my audience move closer to the result I promise?
Link new content to existing resources and offers so it becomes part of a bigger system.
Check out: Make Every Post Lead Somewhere to learn how to align your publishing with your sales.