First Paid Asset
Letting people know you exist—on your terms.
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Start Smaller Than You Think
Your first paid asset doesn’t need to be impressive. It needs to be useful. Small clarity beats big plans every time.
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Understand Traffic Temperature
Paid traffic doesn’t fix confusion. It exposes it. Understanding traffic temperature is what turns ads from a gamble into a controlled decision.
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Don’t Sell Too Early
Most people don’t hate selling. They hate selling too early. Education is what makes the offer feel obvious instead of forced.
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Use Webinars to Clarify Thinking
Webinars work best when they clarify how you think, not when they hype what you’re selling. Teaching creates trust faster than pitching ever will.
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Structure Webinars as Teaching
The best launch style isn’t the biggest. It’s the one you’ll actually follow through.
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Always Send Paid Traffic Somewhere You Own
Paid traffic only works when it leads somewhere you own. Ads introduce, ownership compounds.
Launch & Market
You’ve built something meaningful, now it’s time to share it. In this phase, you’ll learn how to confidently launch your course and get it in front of the right people. From simple marketing strategies to authentic storytelling, you’ll discover how to promote your work in a way that feels aligned, not overwhelming.
