Build an Offer Page That Converts
An offer page is where curiosity turns into commitment. It doesn’t need to be flashy, clever, or over-designed. What matters most is clarity.
When someone lands on your page, they have one core question:
“Why should I buy this right now?”
Your job is to answer that question simply, directly, and persuasively.
Read next: The Art of the 3-Sentence Offer for a quick formula to describe who your course is for, what it solves, and why it matters.
The Core Elements of a Simple Offer Page
A Clear Headline
State the result or benefit instantly.
Example: “Learn to Build a Profitable Online Course in 30 Days, Without Overwhelm.”
Go deeper: How to Write Headlines That Make People Click “Buy” shows proven headline structures that grab attention.A Short, Compelling Description
Spell out who it’s for, what it solves, and why it matters. No fluff.The Offer Details
What they get (modules, bonuses, features).
How it’s delivered (videos, PDFs, calls, community).The Price and How to Buy
Make pricing simple and visible.
Use one clear “Buy” button — don’t make them search.
See also: Designing a Checkout Flow That Doesn’t Lose Sales explains how to keep buyers from dropping off at the last step.Social Proof
Testimonials, screenshots, or success stories that show your offer works.
Check out: Using Social Proof Without Overdoing It to learn how to showcase credibility without overwhelming the page.A Risk Reversal (Optional)
Money-back guarantees, free trials, or “cancel anytime” language can lower resistance.
Keep It Simple
One page. One offer. One action.
Speak to the result, not the process. People care more about the outcome than the number of videos or worksheets.
Use plain language. If your mom wouldn’t understand what you’re selling, rewrite it.
Pro Tip: If you’re using Squarespace, build your offer page on a single landing page template. Remove the navigation, keep only essentials, and drive all your marketing links directly there.