Why the First Version Isn’t Your Final One (And Shouldn’t Be)
Your first version isn’t meant to be perfect, it’s meant to exist. Here’s why iteration after launch is the real strategy.
How to Talk About Your Offer Before You Feel ‘Ready’
You don’t need a big launch to start talking about your offer. Here’s how soft launch posts can build visibility and traction without sales pressure.
The Tiny Test Launch That Teaches You More Than a Full Campaign
Before you go big, go tiny. A 3–5 person test launch will reveal more about your offer than a full campaign, and fix the problems before the spotlight.
Why You Should Launch to One Person Before You Launch to Everyone
Big launches can wait. Start with one real person, watch them use your offer, fix the issues, and then go wide.