A Crowded Niche Isn’t the Problem
When people first start brainstorming ideas, the moment they realize “this space is already crowded,” they freeze. It feels like the signal to back off. But in reality, a crowded niche isn’t a warning sign—it’s proof. Proof that people care. Proof there’s demand. Proof that money is already changing hands.
The real opportunity isn’t in finding a unicorn niche nobody has ever touched. That almost always means no one cares enough to buy. Instead, the opportunity is in finding the gaps within a proven niche—the spaces where people still struggle, still get lost, still crave something different.
Those gaps usually fall into three categories:
Clarity – Can you explain this topic more simply than anyone else? Can you remove the jargon, the fluff, and actually make people feel like they understand?
Delivery – Can you package it better? Shorter lessons. A cleaner structure. A way that feels less overwhelming and more approachable.
Personality – Can you bring you into it? People don’t just buy content, they buy the way you teach, the stories you share, the vibe you create.
And here’s the part people often miss: a crowded space usually contains many niches inside the niche. You don’t even see them until you start diving in. The surface-level view looks packed, but once you go deeper you notice subgroups, overlooked problems, or audiences that no one is truly serving. That’s where opportunity hides—in the corners others have ignored.
You don’t need to invent a new category. You just need to claim your corner of an existing one.
