How to Pick an Email Tool You’ll Actually Use

You Don’t Need to Be “a Newsletter Person”

A lot of people hesitate with email because they picture writing polished newsletters every week. The truth? You don’t need to be that person.

You just need a clean, functional list that grows steadily over time. That’s it.

Whether you’re starting from scratch or reviving an old list, the first step is the same: set up your tool and create a simple form people can actually use.

Why the Tool Matters (But Not That Much)

Here’s the thing: the “perfect” email tool doesn’t exist. And honestly, they all do the basics, store contacts, send emails, and track results.

The real question isn’t which one is best overall. It’s:

• Which one feels simple enough that I’ll actually use it?

• Which one integrates easily with my site?

• Which one matches how I want to grow?

If the tool feels clunky or intimidating, you’ll avoid it. Pick the one that makes you think, “Yeah, I can work with this.”

What I Use (and Why)

For me, that tool is Squarespace Email Campaigns.

Why? Because my site is already on Squarespace, and having everything in one place removes friction. I don’t have to fight with plugins or integrations, my forms, my site, and my emails all connect automatically.

It might not have the most advanced features compared to tools like ConvertKit or Mailchimp, but it does what I need:

• Collect signups cleanly.

• Send out updates without hassle.

• Keep me from overcomplicating things.

That’s the point, the best tool isn’t the “fanciest” one. It’s the one you’ll actually use.

How to build a mail list? Here’s the answer.

Keep It Simple

Your first priority isn’t building a giant automation sequence, it’s just making sure someone can sign up.

• One form.

• One welcome email.

• One place to collect and manage contacts.

That’s enough to start growing. You can always add bells and whistles later.

Closing Thought

Don’t stall out trying to pick the “perfect” tool. The best tool is the one you’ll actually use.

For me, that’s Squarespace Email Campaigns, because it gets the job done without slowing me down. For you, it might be something else.

Pick it. Set it up. And let your audience start raising their hands today.