Find the Gap in a Crowded Market

Why “Crowded” Isn’t the Problem

A lot of new creators panic when they realize their market is already full of courses, podcasts, and coaches. They think, “There’s no room for me here.”

But a crowded market isn’t a dead market. In fact, it’s usually proof that people care enough about the problem to spend money trying to solve it. The real opportunity isn’t in being the first, it’s in being the one who does it better.

The Missing Piece Is Your Advantage

When you look closer at most “crowded” spaces, what you’ll find isn’t saturation, it’s frustration.

• Fluff: Endless motivational talk with no real direction.

• Skipped Steps: Experts who assume their students already know the basics.

• Over-Complexity: Advice so technical or overwhelming that beginners never take action.

That’s where you come in. Your job isn’t to reinvent the wheel, it’s to build the missing spoke that makes it actually roll.

How to Spot the Gaps

Start with what already exists: books, blogs, courses, podcasts. Then ask yourself:

• What’s confusing here?

• What’s missing between “step one” and “step ten”?

• Where are people in the comments saying, “This didn’t work for me”?

• Which parts sound smart but don’t translate into action?

Those gaps are invitations. They’re the reasons people are still searching after taking another course or reading another guide.

Example in Action

Say you’re in the fitness niche.

• Most big programs are flashy but generic. Lots of hype, very little customization.

• Beginners complain about “I don’t even know what exercises to start with.”

• Advanced folks complain about “I plateaued because no one explains progression.”

That’s two gaps: the on-ramp for beginners and the next-step guidance for veterans. Both are chances to stand out in a “crowded” fitness space.

Why Simple Beats Loud

Don’t confuse volume for value. The loudest voices in your niche might dominate attention, but often they’re skipping the very steps people need most.

If you can show up with content that’s:

• Clearer than the noise,

• Simpler than the complexity,

• More practical than the fluff…

…you’ll instantly stand out, even in a sea of competitors.

Closing Thought

A crowded market doesn’t mean “no opportunity.” It means the opportunity is hiding in plain sight, in the missing pieces everyone else ignores.

If you can be the one who fills those gaps, you won’t just compete, you’ll carve out your own lane.