Should You Start with a Course — or Something Else?
Do you build a course?
Or do you monetize differently?
Most agents automatically lean toward “course.”
It sounds scalable.
It sounds leveraged.
It sounds like the next logical step after success in production.
But monetization is not about what looks impressive.
It’s about alignment.
Here’s one of the three main paths — laid out clearly.
Option 1: Sell Content
(Ebooks, Courses, Memberships)
This is the content-first model.
You take what you know about:
Generating listing appointments
Running Meta ads for sellers
Farming a suburb effectively
Structuring listing presentations
Managing buyer pipelines
And you package it.
You create once.
You sell repeatedly.
You remove direct time-for-money exchange.
What This Includes
For real estate agents, this might look like:
An ebook on winning more listings
A video course on seller lead generation
A membership with scripts, templates, and ad angles
A subscription-based marketing resource library
It’s structured knowledge delivered at scale.
What This Actually Requires
This is where alignment matters.
1. Structured Thinking
You must break down what you do instinctively.
Can you explain:
Why you price a property a certain way?
Why you target certain audiences in ads?
Why your listing presentation flows the way it does?
If you can’t clearly organize your thinking, building a course will feel heavy.
2. Comfort Creating Without Immediate Interaction
There’s no seller across the table.
No agent asking follow-up questions live.
You’re building something before you know exactly how it will land.
Some agents love this autonomy.
Others feel disconnected without feedback.
3. Ongoing Marketing
The myth: “Build it once and it sells forever.”
Reality: You must continually:
Run webinars
Post content
Send emails
Drive traffic
The product doesn’t replace marketing.
It requires it.
4. Patience
Courses rarely gain traction instantly.
Especially in real estate, where credibility and track record matter, momentum builds gradually.
If you need immediate high-ticket revenue, this path can feel slow at the beginning.
When This Path Aligns
Selling content makes sense when:
You’ve already explained the same system repeatedly
You don’t want constant calls or 1:1 consulting
You prefer leverage over personalization
You’re okay with lower revenue per sale but higher volume
You want something that can sell while you’re closing deals
This is a builder’s model.
When It Doesn’t Align
It’s not ideal if:
You thrive on live diagnosis and personalization
You want higher revenue per client served
You dislike marketing yourself consistently
You need immediate feedback to stay motivated
In those cases, another monetization path may fit better.
The Core Principle of This Module
This isn’t about asking:
“Can I build a course?”
It’s about asking:
“Does a course match how I operate as a real estate professional?”
Monetization should fit your strengths.
Not someone else’s blueprint.
If you’d like, I can now build out:
Option 2: Services (Consulting, Done-For-You Ads, Agent Coaching 1:1)
Option 3: Hybrid Models (Live cohorts, workshops, group programs)
So the entire “Choose Your Monetization Path” module feels cohesive and complete.
