A good purpose statement isn’t about sounding impressive, it’s about sounding like you. Here’s how to write one that’s clear, true, and not even a little bit cringey.

You’re allowed to begin before you feel ready. Before everything’s perfect. Before someone officially says, “Go.” Just in case you forgot, here’s your permission slip.

If I were starting over with nothing but a laptop and an idea in 2025, these are the tools I’d reach for. In fact, I’m already using them, every day.

Pricing is one of the hardest decisions in any online business, and also one of the most misunderstood. Here’s how to think about what to charge (without second-guessing yourself every five minutes).

“Automation” might sound like something for big tech teams, but regular folks use it every day without realizing. Here’s how website automation works, and how it can save you time, energy, and headaches.

AI isn’t just science fiction anymore, it’s sliding into our emails, our jobs, and our everyday apps. Here’s a simple take on what “the rise of AI” really means, and what’s worth paying attention to.

“Niche” gets tossed around in business, marketing, even hobbies, but what does it actually mean? Here’s what you need to know, in plain English.