How to Know If It’s Time to Relaunch, Evergreen, or Let It Rest
Once you’ve updated your offer, the next step matters. Here’s how to decide whether to relaunch, go evergreen, or pause it, and why each path works.
The Launch Week Freeze
Here’s what to cover on social during a launch so your posts stay fresh, complete, and lead to action.
What to Post on Launch Week
Launch week doesn’t have to mean daily posts. Here’s a 3-post plan that still sells while keeping your sanity intact.
The 3 Types of Launch Content
A strong launch isn’t one post. It’s three phases of content that guide your audience from curious to ready-to-buy. Here’s how to use them.
- Organize Your Content
- Go Live Quietly
- Content Creation
- Validating Demand
- Pick Your Platform
- Build Anticipation
- Build Your Site
- The 3 E-Test
- Get Your Domain
- Who This Is For
- Knowing What Sells
- Set Up Payments
- Choose the Right Pricing Model
- Posting Guide
- Why This Model Works
- Content Blueprint
- Turn Interest Into Paying Customers
- Create Launch Content
- Create a Simple Offer Page
- content organization
- Choose Your Launch Style
- Bring In Partners
- What to Give Away & What to Charge For
- Set Up Your Email List
- content creation
- Get Feedback & Improve
- Content Workflow
- Post Process
- audience engagement
- blogging
- productivity
- Build Recurring Revenue
- creative flow
- Use Social Media Simply
- writing tips
- Message Flow
- Dealing with Overwhelm
- Turn Free Audience into First-Time Buyers
- Improve What You Already Made
- creative workflow
- Grow With Your Audience
- workflow
- Systemize So You Don’t Burn Out
- folder system
- Add More Content
- creative process
- conversational tone
- editing
- readability
- clarity
- Build a Simple Community